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    « Copywriting Academy 7: The tyranny of new | Main | In praise of tactics »
    Tuesday
    25Aug2009

    B2B social media marketing map

    Over the last couple of weeks, I've been working with my colleague Alison Man to produce an at-a-glance map outlining some of the main options B2B marketers face in using social media to engage their audiences.

    And now, cue fanfare, it's ready. Woo-hoo!

    You can download a groovy hyperlinked PDF version here. Feel free to share it too.

    And this is where you come in – what have we missed that really should have been on there? We're looking for those forehead-slapping suggestions that'll make us go Doh! and then scrabble to produce version 2. Ideally, we'd like them before 24th September when Banner is hosting a social media huddle at their new offices (BTW if you're a technology marketer and interested in attending, email steven@b1.com and you could grab one of the last remaining places).

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