Cool building projection for Nokia in London
Wednesday, 30 November, 2011
Jason Ball in inspiration, video

Courtesy of the lovely people at Forgather, I got to check out Nokia's large scale building projection event in London on Monday. Featuring a set by Deadmau5, it was a good example of just what you can do with projections these days. (Although considering the number of these I've proposed to clients over the years – and failed to sell – it was tinged with just a little envy.)

On the whole Nokia is very good at these large scale stunts. Sadly in recent years the products just haven't kept up with the brand promise. Maybe, the move to Windows may herald the beginnings of a turnaround. I hope so.

Take a look at the video below (which must have been shot from a couple of floors below where I was in the hotel across the river from the Millbank Tower). It's certainly better than the video I took on my (ahem) iPhone.

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